Torafugu is a concept for a ‘compare the market’ style platform for individuals looking for a life insurance quote. The likely trigger for someone like this would be purchase of a house, arrival of kids, etc. Once user's have been shown their initial premiums they will have the option of connecting a wearable dongle and then be shown adjusted quotes based around the daily activity tracked by their Fitbit (or similar device).”
The product is also targeted towards users with chronic conditions, starting with diabetes as the first condition.
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Marketing Materials (mockups, presentations, etc.)