When it comes to product design we at Open Frequency follow one simple mantra; “Fall in love with the problem, not the solution.” At the beginning of any new venture it can be easy to be so enamoured by a proposed solution that we
can often neglect to spend the appropriate amount of time understanding and prioritising the problem we intend on solving. Solutions are attractive to focus on as they are easier to talk about that problems. Where focusing on the
solution fails however is that the approach tends to be rigid, meaning that it doesn't invite the new thinking or curiosity into the discussion required to develop truly disruptive products.
As part of your development journey with Open Frequency we will take you through a number of workshops to help you better understand your problem, target audience and product iteration all guided by the principles of design thinking.